Thursday 23 January 2014

Institiutional Logo

Universal



Universal is a subsidiary of NBC Universal. Their logo represents their mass distribution efforts around the world. This logo also appears to show the fact that Universal is an institution that is out of this world, shown through the fact that the word's Universal is shown floating in front of the world and in space. The letters are also written in  Silver and Gold colours, which may connote their success and wealth. Universal has also created an animated version of their logo, this includes sound. The sound gives it a royal tone to the animation, suggests that they see themselves as the best production company compared to all the rest.

Warner Bros.

Warner Bros. is a subsidiary of News Corporation. Their logo shows a blue and golden shield, the gold represents how wealthy, as well as how powerful and strong the institution is, where the blue connotes their royalty within the film institution.
Warner Bros. have also created an animated logo. This logo shows their studios which makes up the shield, this reinforces the fact that their studio's brings them their strength and without them, they wouldn't be where they are today. 


DreamWorks

DreamWorks was created by Steven Spielberg,  Jeffrey Katzenberg and David Geffen in 1994, they own 72% of this now. This forms the SKG embedded in the DreamWorks logo. The logo represents that the company creates it's audiences dream, meaning the best, films. This suggests that they fish through their audiences dreams and know what they want wants.
DreamWorks have also made an animated logo. This logo includes audio, this also reinforces the dream like structure that they represent.
 


These are all mainstream institutions, as Husky Productions is a mainstream production company, it means that we will ensure that we have a logo that represents our company but also the fact that we are a  mainstream institution, therefore we shall include sound and a form of animation in our logo.

Film4




Film4 is a British independent production company, it is owned by the Channel Four Television Corporation. Their logo is simple yet bright, this captures the audience's attention.
This is Film4's animated logo, as you can see it is very basic and doesn't contain animation, instead just light, blocks and a camera. It also doesn't include any audio.


Working Title

Working Title a subsidiary of Universal and Magnolia pictures. Their logo suggests that they are always working around the clock to produce the best films that appeal to their audience.
Working Title's animated logo reinforces my point above. The logo although, like Film4 doesn't have any audio.


These two production companies are independent productions this is shown through the lack of elaborate animation and audio.

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