When ever a new film is released, the BBFC reviews it, and the film is given a certification, this can impact a film negatively, or positively, depending who the initial target audience is.
If the film is given a higher certification than it anticipated, then that would mean that the ideal audience will be missing out, for example, if a film is aiming to target audiences aged 15, and they include things that result it being rated 18, they would have missed out on three age groups, meaning that they wouldn't be able to watch the film and generate more money by watching it.
A film that has had its ratings changed is Gremlins (1984) it changed its rating from PG to 12A after just two months, this also happened for Indiana Jones and the Temple of Doom.
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